The New Zealand Open presented by Millbrook Resort has teamed up with leading sports, travel and hospitality provider STH to launch New Zealand Open Experiences — a way to bring fans closer to the tournament while showcasing the very best of Queenstown.
Launching ahead of the 106th New Zealand Open, being held at Millbrook Resort from 25–28 February 2027, the exclusive experiences combine the excitement of one of New Zealand’s premier sporting events with luxury accommodation, unforgettable adventure and premium hospitality.
New Zealand Open Experiences also strengthens the tournament’s connection with Queenstown’s tourism and business community, bringing together valued tournament partners and local operators to showcase the very best of the region. It’s an opportunity to extend the event experience beyond the fairways while providing greater economic benefit to the Queenstown Lakes District.
New Zealand Open Head of Partnerships Michael Goldstein says that the formation of New Zealand Open Experiences is an exciting evolution of the tournament’s experience offering.
“The New Zealand Open is so much more than four days of golf. It is a chance to experience Queenstown at its absolute best, and New Zealand Open Experiences brings all those elements together in one incredible package.”
“We wanted to create something that captures what makes the New Zealand Open unique — world-class golf, a lifestyle event, an extraordinary destination and genuine New Zealand hospitality.”
“STH has great expertise in delivering premium sports, travel and hospitality experiences globally, and we’re excited to partner with them.”
STH Chief Executive Claire Morris says the New Zealand Open is an ideal event around which to build a premium experience.
“The New Zealand Open is a fantastic addition to our portfolio of premium sports experiences, and Queenstown provides an extraordinary backdrop for what we believe will be a truly memorable trip.”
“Our focus is always on bringing fans closer to the events they love while creating seamless experiences beyond the competition itself. New Zealand Open Experiences does exactly that — combining premium hospitality at the tournament with outstanding accommodation and unique experiences that showcase the very best of Queenstown and New Zealand.”
Expressions of interest for the 2027 New Zealand Open Experience package are now open. For full package details and to register your interest, visit: nzopenexperiences.com. Spaces are limited and expressions of interest are subject to availability.
The initial New Zealand Open Experience package includes:
- Premium accommodation at your choice of Jack’s Point or Gibbston Valley
- Hospitality at The Landing at the New Zealand Open, putting guests at the heart of the tournament action
- A truly unique 4-night Queenstown experience, combining breathtaking scenery, premium local flavours and unforgettable moments in one of New Zealand’s most spectacular destinations.
- Seamless, premium transfer curated around the New Zealand Open and the wider experience
